Key features
A refreshed logo system (primary, secondary, and icon versions) designed to read clearly at small sizes on Instagram and mobile.
Color and typography choices that reinforce a bright, welcoming Kauaʻi vibe while still feeling professional.
A consistent Instagram posting cadence with food, behind‑the‑scenes, and location content that highlights the pop‑up experience.
Story highlights and templates aligned with the new logo for menus, pop up location, and FAQs.
Captions and calls‑to‑action that direct people to visit the pop‑up, check hours, and try featured dishes.
approach & solutions
The process began by clarifying the restaurant’s identity—who they serve, what makes their food special, and how they want guests on Kauaʻi to feel before, during, and after they eat. From there, logo options were sketched that improved text placement and legibility while preserving the heart of the original concept. On Instagram, a content plan was built around real dishes, real people, and real moments at the pop‑up, supported by local hashtags, geotags, and engagement with the Kauaʻi community. The approach was then refined month by month for a shot-term campain, using insights from post performance and audience behavior to double down on what was working.
results
- Delivered a sharper, more flexible logo that strengthened brand recognition across Instagram.
- Established a consistent, on‑brand content flow that made the feed feel active, inviting, and engaging.
- Increased engagement through comments, saves, shares, and story interactions by showcasing menu items, pop‑up dates, and behind‑the‑scenes prep.
- Helped drive more foot traffic to the pop‑up as more locals and visitors discovered the concept on Instagram and connected the brand they saw online with the experience they had in person.
